The Johan Cruyff Institute

Event Partner

The Johan Cruyff Institute educates athletes, sport and business professionals to become Leaders in Sport Management.

The Johan Cruyff Institute is a powerful blend of professors, staff and partners who share a passion for educating the next generation of leaders in the sport business for the benefit of all athletes, sport partners, organizations and the students themselves.

According to Johan Cruyff: “My vision on sport management is quite simple. I think people with a passion for sport are the best to lead sport organizations”.  At the Johan Cruyff Institute, a passion for sport also drives education and development. The Institute's students, from elite athletes to sport and business professionals, have one common goal: to become the next generation of leaders in sport management.

The way this vision is brought into action is based on common sense, pragmatism, intuition and optimism - challenges are best faced together, in a team spirit, aiming to be knowledgeable and inspiring others for the benefit of all.