Red Lantern was founded in 2012 for the purpose of helping non-Chinese sports teams, leagues, rights-holders and athletes to reach their fans and audiences in China. Our clients include Wimbledon Championships, the Premier League, Liverpool FC, ITF, West Ham United and the European and PGA Tour. The digital landscape in China changes very quickly, with new platforms, opportunities, risks and trends evolving every day. As an agency, we have adapted with these changes and also evolved our services; we now provide full content planning, strategy, production, digital consultancy and data analysis reporting on multiple platforms. Mainland China will always remain as a key area of focus for us. But at the same time, we are also developing into a Pan-Asian facing agency working in territories such as Hong Kong, Taiwan, Japan, South Korea and India.