The partnership will deliver a variety of projects across the US and in collaboration with World Cup host Cities in lead up to the 2026 FIFA World Cup to deliver a variety of impactful activations including hosting Peace Matches and creating Young Leaders in host Cities. FfP are already working with host City candidate Baltimore-Maryland.

Football for Peace build sustainable initiatives to support communities across the globe by bringing peace and prosperity through implementing advocacy and peace-building approaches around issues of inequalities, water sustainability, wellbeing, environmental degradation, and education.

FfP have a long heritage of delivering soccer-based programmes globally and will now unify American football and soccer to deliver a range of activations across the States in 2022. FfP is proud to announce San Francisco 49ers Cornerback Josh Norman and STARZ24, whose mission is to enrich the lives of children through financial, health, and educational support programs, as the first Founding Partner in the USA.

Football for Peace (FfP) was established in 2006 at the United Nations New York Office by Elias Figueroa, the Chilean and FIFA legend, and supported by former Secretary-General the late Kofi Annan. In 2013, FfP was officially co‐founded internationally by professional footballer and football diplomat Kashif Siddiqi who then led a sustained agreement signing at the United Nations Geneva Office of Sports for Development and Peace.

Philip Gegan, Managing Director at Soccerex, said “Soccerex has always believed in football’s ability to bring together and focus the energies of communities around the world in a truly unique way. As such, we couldn’t be happier to be partnering with Football for Peace, leveraging our network and platforms to support the delivery of their current and future projects which are helping, and will continue to help, to solve otherwise seemingly insurmountable issues.”

Kash Siddiqi, Former Footballer and Co-Founder of Football for Peace, said “We are incredibly excited to begin our Football for Peace USA journey announcing our partnership with Soccerex, alongside Founding Partner Josh Norman and STARZ24, ahead of the 2026 World Cup. Together we will mobilise the football community to support our efforts in changing the lives of young people and communities.”

Josh R. Norman, All-Pro NFL Cornerback & Founding Partner of Football for Peace USA, said “I and STARZ24 are excited to embark on this journey as we launch Football for Peace USA alongside fantastic partners like Soccerex. As a professional athlete, we consider football to have a unique ability to reach far beyond ethnic, religious, or social differences and we hope to make a lot of positive impact in the USA in lead up to the 2026 World Cup.”