DataPOWA is a business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched POWA Index, a SaaS technology platform that is driving a new standard in the sports sponsorship sector. Through an AI, data-driven, real-time valuation engine it provides an independent, definitive market valuation for 1000 football teams, leagues and events across the world (3000 rights holders across all sports). Utilising over 60 data sets, including social media, search, websites, apps and live audience, POWA Index provides a relative score for identifying effectiveness and impact of sponsorships. For the new season, each POWA index AI valuation includes 'POWA tracker', which monitors an asset's valuation over time and predicts future value.