French insurer Matmut Group has signed a ten-year deal to acquire the naming rights to the New Bordeaux Stadium, one of ten venues set to host next year’s Uefa European Championships.
The FIGC, the governing body for soccer in Italy, has unveiled a three-year partnership with Lidl Italia, the Italian arm of the German discount supermarket chain.
Premier League champions Chelsea have selected digital specialists Wipro Limited as their official digital and IT partner.
The Romanian Football Federation (FRF) has announced a four-year sponsorship agreement with Ţiriac Auto, the national car dealership owned by former tennis star Ion Ţiriac.
Italian club Torino FC have extended their sponsorship agreement with the Panealba bakery.
Shanghai-based online sports streaming service PPTV Sports has secured a deal for the broadcast rights for the Uefa Champions League, Europa League and Super Cup for the next three years.
Major League Soccer's (MLS) Seattle Sounders have renewed their sponsorship deal with Delta Air Lines.
Spanish side FC Barcelona have signed sponsorship renewals with Chang and Head & Shoulders in South-East Asia.
Indosat, one of Indonesia's largest telecoms network service providers, has joined Italian Serie A side Inter Milan as their official telecommunications partner in Indonesia.
English club Manchester United have agreed a global partnership with HCL Technologies.