Credit card partnership is the Spanish giant’s first of its kind in an Asian country.
After entering the the Premier League soccer sponsorship market with Arsenal and Liverpool this week, UK managing director of Italian coffee giant Lavazza, David Rogers, explains how the deals are part of a strategy to broaden the brand’s target market.
Arena gets devoted ‘Juve Night’ for Inter Milan clash, before Nets take on Toronto Raptors.
Ligue 1 leaders said to want annual €80m fee as part of new deal.
Subscribers given access to historic Copa Libertadores clash on Cablevisión OTT platform.
International telecoms company nets 1m subscribers in wake of SFR rebrand.
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