The FA and Disney reveal women’s soccer dream

The FA and Disney reveal women’s soccer dream

20 Jul 2017

The Football Association (FA), the governing body for soccer in England, has entered a new partnership with mass media and entertainment conglomerate Disney.

20 Jul 2017
Werder sign Chinese partner

Werder sign Chinese partner

Yingsheng Sports Culture Development, a China-based sport marketing company, has become the latest top sponsor of German soccer outfit Werder Bremen.

‘All bets are off’: FA calls time on gambling sponsorship

‘All bets are off’: FA calls time on gambling sponsorship

Did we witness a watershed moment for soccer betting partnerships last week? The announcement that The Football Association (FA), English soccer’s governing body, will not be renewing with betting firm Ladbrokes, deciding against having a betting partner full stop, perhaps drew some collective gasps from sports betting marketers.

Eintracht Frankfurt announce second Chinese partnership

Eintracht Frankfurt announce second Chinese partnership

25 May 2017

Bundesliga side Eintracht Frankfurt have announced a new partnership with the Federation of University Sport of China (FUSC), a division of the Chinese Ministry of Education.

25 May 2017
NSPCC partners with Star Sixes

NSPCC partners with Star Sixes

18 May 2017

Organisation announced as star-studded tournament’s charity partner.

18 May 2017
15 Bundesliga clubs to wear Til Schweiger Foundation branding

15 Bundesliga clubs to wear Til Schweiger Foundation branding

The German Football League (DFL) has confirmed that 15 teams from the Bundesliga and 2. Bundesliga will wear the logo of the Til Schweiger Foundation, the charity set up by actor Til Schweiger to help disadvantaged children throughout Germany, during their fixtures this weekend.

Bayern Munich go to Tsinghua University

Bayern Munich go to Tsinghua University

24 Apr 2017

German soccer side Bayern Munich have agreed a strategic partnership with Tsinghua University Center for Development of Sports Industry (TUDSI), a Beijing higher-education institute that specialises in sport management courses.

24 Apr 2017
Virgin Media caps Premier League ticket prices

Virgin Media caps Premier League ticket prices

Virgin Media has expanded its campaign to promote cheaper away tickets for Premier League soccer fans.

US women’s soccer stars win higher pay

US women’s soccer stars win higher pay

The US Women’s National Team Players Association (USWNTPA) and the US Soccer Federation (USSF) have announced a five-year collective bargaining agreement.

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