PSG renew Hugo Boss partnership

PSG renew Hugo Boss partnership

French soccer giants also sign LoveBet deal reportedly worth US$2m per year.

Real Betis partner with Amazon for bespoke digital club shop

Real Betis partner with Amazon for bespoke digital club shop

Online store available through ecommerce giant in five European countries.

Spotlight: Interview with Scott Debson. EVP of Strategy, Engine Shop

Spotlight: Interview with Scott Debson. EVP of Strategy, Engine Shop

In this Soccerex Spotlight, we talk with Scott Debson, Executive Vice President of Strategy at Engine Shop, addressing the rise in eSports revenue and audience, and how eSports may progress in the athletic world in the future.

Report: Budweiser to replace Carling as Premier League official beer

Report: Budweiser to replace Carling as Premier League official beer

EA Sports reportedly renew deal with English top flight.

Bundesliga outlines new African content strategy

Bundesliga outlines new African content strategy

German soccer league to utilise tech advances to promote brand across the continent.

Soccerex USA 2018: Highlights from day one

Soccerex USA 2018: Highlights from day one

A recap of the biggest stories to emerge from day one of Soccerex, which began on Thursday 15 November at Marlins Park in Miami.

Man Utd maintain off-field dominance over rivals City, says report

Man Utd maintain off-field dominance over rivals City, says report

Revenues up for both clubs, but Old Trafford continues to provide key for supremacy.

President de Luisa to speak at Soccerex USA, as part of partnership with Mexican Football Federation

President de Luisa to speak at Soccerex USA, as part of partnership with Mexican Football Federation

Soccerex and the Mexican Football Federation (FMF) have confirmed a new institutional partnership that will see President Yon de Luisa speaking at Soccerex USA, the international soccer business event taking place on 15-16 November at Marlins Park, Miami.

Report: New York Red Bulls considering betting company stadium naming rights deal

Report: New York Red Bulls considering betting company stadium naming rights deal

MLS club also reportedly in discussions over a sleeve sponsorship.

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