Senior industry figures from across the Americas and the rest of the world have heralded Soccerex USA as a huge success, uniting in their praise of the two day soccer business event which took place on 15th and 16th November, in Miami.
Oscar Grau claims overseas matches are key to growing Spanish soccer league’s brand.
Deal takes global travel partnership between parties to 20 years.
The Premier League has signed a new official supplier for names, numbers and sleeve badges and from next season, all official Premier League names, numbers and sleeve badges will be printed and produced by global sportswear branding and labeling manufacturer Avery Dennison, as announced at Soccerex USA in Miami.
Credit card partnership is the Spanish giant’s first of its kind in an Asian country.
After entering the the Premier League soccer sponsorship market with Arsenal and Liverpool this week, UK managing director of Italian coffee giant Lavazza, David Rogers, explains how the deals are part of a strategy to broaden the brand’s target market.
Arena gets devoted ‘Juve Night’ for Inter Milan clash, before Nets take on Toronto Raptors.
Ligue 1 leaders said to want annual €80m fee as part of new deal.
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