Industry heralds Soccerex USA

Industry heralds Soccerex USA

Senior industry figures from across the Americas and the rest of the world have heralded Soccerex USA as a huge success, uniting in their praise of the two day soccer business event which took place on 15th and 16th November, in Miami.

Chelsea cruise into the sunset with MSC

Chelsea cruise into the sunset with MSC

Premier League club Chelsea to supply memorabilia for new cruise ship.

Barcelona open to playing LaLiga games in China, says CEO

Barcelona open to playing LaLiga games in China, says CEO

Oscar Grau claims overseas matches are key to growing Spanish soccer league’s brand.

Avery Dennison scores new names and numbers deal with the Premier League

Avery Dennison scores new names and numbers deal with the Premier League

The Premier League has signed a new official supplier for names, numbers and sleeve badges and from next season, all official Premier League names, numbers and sleeve badges will be printed and produced by global sportswear branding and labeling manufacturer Avery Dennison, as announced at Soccerex USA in Miami.

Real Madrid bolster Chinese ties with CITIC Bank deal

Real Madrid bolster Chinese ties with CITIC Bank deal

Credit card partnership is the Spanish giant’s first of its kind in an Asian country.

Premium blend: Lavazza’s plan to perk up its UK operation with Arsenal and Liverpool

Premium blend: Lavazza’s plan to perk up its UK operation with Arsenal and Liverpool

​After entering the the Premier League soccer sponsorship market with Arsenal and Liverpool this week, UK managing director of Italian coffee giant Lavazza, David Rogers, explains how the deals are part of a strategy to broaden the brand’s target market.

Juventus partner with Brooklyn Nets for Barclays Center watch party

Juventus partner with Brooklyn Nets for Barclays Center watch party

Arena gets devoted ‘Juve Night’ for Inter Milan clash, before Nets take on Toronto Raptors.

Inter Milan get energised with Gatorade deal

Inter Milan get energised with Gatorade deal

PepsiCo brand becomes official sports drink of Italian soccer club for two years.

Qatar Airways CEO: ‘We’re interested in PSG shirt sponsorship’

Qatar Airways CEO: ‘We’re interested in PSG shirt sponsorship’

Ligue 1 leaders said to want annual €80m fee as part of new deal.

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