USL signs up Tickets.com as first ticketing partner

USL signs up Tickets.com as first ticketing partner

Clubs to have access to universal ticketing technology as part of deal.

Independiente launch esports team with Puma onboard

Independiente launch esports team with Puma onboard

Argentine soccer club to target FIFA series and League of Legends gaming tournaments.

Bayern Munich tap Apple for Allianz Arena tickets and payments deal

Bayern Munich tap Apple for Allianz Arena tickets and payments deal

German soccer giants’ stadium also ups contactless card options.

Southampton’s Chinese video campaign nets 68m impressions

Southampton’s Chinese video campaign nets 68m impressions

English soccer club reap benefit of China-focused social media video campaign.

Amazon sign up Bayern Munich as latest ecommerce partner

Amazon sign up Bayern Munich as latest ecommerce partner

Ecommerce giant to power club’s online store starting with Germany-only launch.

Inside Inter Milan’s Asian strategy

Inside Inter Milan’s Asian strategy

In 2016, Chinese retail giant Suning Commerce Group acquired a controlling stake in Italian soccer giants Inter Milan, a purchase that has helped to grow the Serie A club’s profile across Asia.

PSG’s Qatari owners tap Neymar to promote QNB

PSG’s Qatari owners tap Neymar to promote QNB

Brazil and Paris Saint-Germain soccer star Neymar Jr has become a global brand ambassador for Qatar National Bank (QNB).

Sevilla smarten up with Scalpers until 2021

Sevilla smarten up with Scalpers until 2021

La Liga side Sevilla have extended their formalwear partnership with Scalpers until the end of the 2020/21 season.

PSV and Chivas enter knowledge-sharing alliance

PSV and Chivas enter knowledge-sharing alliance

Partnership will see soccer clubs exchange commercial knowledge.

2019 FIFA Women’s World Cup names EDF as latest sponsor

2019 FIFA Women’s World Cup names EDF as latest sponsor

Energy firm becomes fifth national sponsor of global soccer showpiece.

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