Market Insight: How the new International Champions Cup event could grow the women’s game

Market Insight: How the new International Champions Cup event could grow the women’s game

Charlie Stillitano, executive chairman of Relevent Sports, the organisers of the International Champions Cup (ICC) preseason soccer competition, discusses the plans for a new women’s event and the path ahead for women’s soccer.

French Football Federation extends EDF deal

French Football Federation extends EDF deal

The French Football Federation (FFF), the governing body for soccer in France, has extended its partnership with EDF.

Manchester City partner with SeatGeek for mobile-first ticketing

Manchester City partner with SeatGeek for mobile-first ticketing

Premier League champions Manchester City have announced a partnership with SeatGeek.

PSG open entertainment centre in Shanghai

PSG open entertainment centre in Shanghai

Top-tier French soccer side Paris Saint-Germain (PSG) have announced the opening of their first ‘fan experience zone’ in Shanghai, China.

Luis Suarez plugs in with Tronsmart

Luis Suarez plugs in with Tronsmart

Uruguayan soccer star Luis Suarez has added Chinese electronics brand Tronsmart to his list of endorsement deals.

Atlético Paranaense ride on with Uber

Atlético Paranaense ride on with Uber

Top-flight Brazilian soccer side Atlético Paranaense have extended their partnership with global rideshare app Uber for a further year.

Rangers confirm three-year kit deal with Hummel

Rangers confirm three-year kit deal with Hummel

Top-tier Scottish soccer side Rangers have announced a three-year technical sponsorship deal with Hummel.

Alrosa hammers out Fifa World Cup deal

Alrosa hammers out Fifa World Cup deal

Soccer’s global governing body, Fifa, has announced Alrosa as the final partner of this summer’s Fifa World Cup national team tournament.

Aston Villa sign innovative kit deal with Fanatics and Luke 1977

Aston Villa sign innovative kit deal with Fanatics and Luke 1977

Second-tier English soccer side Aston Villa have announced a ‘ground-breaking’ technical sponsorship deal with global apparel and merchandise giant Fanatics and local premium menswear brand Luke 1977.

AS Roma unveil ‘largest ever’ shirt sponsorship with Qatar Airways

AS Roma unveil ‘largest ever’ shirt sponsorship with Qatar Airways

Top-flight Italian soccer side AS Roma have announced a multi-year global partnership with Qatar Airways ahead of their Uefa Champions League semi-final clash against Liverpool.

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