AS Roma smarten up with Hugo Boss

AS Roma smarten up with Hugo Boss

Serie A soccer club renew with fashion brand for 2018/19 season.

Andres Iniesta ties up Asics deal

Andres Iniesta ties up Asics deal

Spanish World Cup winning-star joined Vissel Kobe in May.

MLS to introduce sleeve sponsors

MLS to introduce sleeve sponsors

US soccer’s top flight to open new line of revenue from 2019.

Manchester United sew up True Religion deal

Manchester United sew up True Religion deal

US fashion brand to produce club-branded denim wear.

Bayern Munich launch new website for poor internet connections

Bayern Munich launch new website for poor internet connections

German soccer giants eye digital growth in Africa, Middle East and Asia.

‘London Stadium owners need West Ham help’, claims Karren Brady

‘London Stadium owners need West Ham help’, claims Karren Brady

Soccer club vice-chair accuses owners of failing to realise venue’s commercial potential.

DFB signs Fanatics online retail deal

DFB signs Fanatics online retail deal

German national soccer team get bespoke e-commerce platform.

Real Madrid confirm talks with esports organisation

Real Madrid confirm talks with esports organisation

Club discussing League of Legends with MAD Lions.

Manchester City go cashless with Tappit deal

Manchester City go cashless with Tappit deal

Deal with cashless payment company applies across UK and Asia.

Corinthians flag down Uber deal

Corinthians flag down Uber deal

Car-sharing app secures exclusive at-stadium drop-off zone.

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