KPN becomes main sponsor of Eredivisie

KPN becomes main sponsor of Eredivisie

Dutch telecommunications operator KPN has expanded its partnership with the Eredivisie, the country's top tier of professional club soccer.

Hays confirms Manchester City Women deal

Hays confirms Manchester City Women deal

English soccer team Manchester City Women have agreed a sponsorship deal with Hays.

Conforama takes Ligue 1 naming rights

Conforama takes Ligue 1 naming rights

Furniture and household appliances retailer Conforama has been awarded the naming rights for France's top professional club soccer division, which will be known as Ligue 1 Conforama from the start of the 2017/18 season.

Over US$42.5 million generated for sponsors by El Clásico

Over US$42.5 million generated for sponsors by El Clásico

El Clásico, the highlight of the Spanish soccer calendar contested by old rivals FC Barcelona and Real Madrid, generates over US$42.5 million in value for sponsors, according to a recent report from Nielsen Sports.

PCI Nederland signs up as official supplier to Ajax

PCI Nederland signs up as official supplier to Ajax

Dutch soccer giants Ajax have unveiled workplace specialist PCI Nederland as their latest official supplier.

FFA and EA Sports expand partnership

FFA and EA Sports expand partnership

Football Federation Australia (FFA), the governing body for Australian soccer, has expanded its partnership with video games giant EA Sports.

Lorient net Kappa deal

Lorient net Kappa deal

French soccer side Lorient have confirmed that Italian sportswear manufacturer Kappa will supply their kit for the next five seasons.

Liverpool Ladies pick up Avon shirt sponsorship

Liverpool Ladies pick up Avon shirt sponsorship

English soccer side Liverpool Ladies FC have signed a three-year front-of-shirt sponsorship agreement with cosmetics company Avon.

Quilmes unites River and Boca

Quilmes unites River and Boca

Buenos Aires-based soccer sides Boca Juniors and River Plate, famous for contesting one of the fiercest rivalries in sport, have both signed partnerships with Argentinian beer brand Quilmes.

Gigi Buffon is the new face of Reale Mutua

Gigi Buffon is the new face of Reale Mutua

Italy and Juventus goalkeeper Gianluigi Buffon has signed a personal endorsement deal with Italian insurance company Reale Mutua.

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