Top flight German soccer side TSG 1899 Hoffenheim have signed a ten-year partnership with China League One club Meizhou Hakka.
Australian soccer side Melbourne City FC have announced partnerships with fast food giant McDonald’s and Big M, the flavoured milk brand.
When Claudio Ranieri was sacked by Leicester City in February this year, just nine months after leading the club to the most implausible of Premier League title triumphs, many pondered if English club soccer’s top flight had finally reached its nadir.
Top-tier English soccer side Everton have announced a multi-year partnership with Rovio Entertainment, which will see the games giant’s Angry Birds franchise become their first ever sleeve sponsor.
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