The Department for International Trade Sports Economy team helps UK companies to identify, understand, and explore export opportunities arising from sports growth markets overseas and from countries and cities hosting and organising major sports events, markets the UK’s overall capability, and also directly connects international buyers to the wealth of UK expertise which can help deliver successful projects and sporting events. We focus on areas where the UK has significant expertise, where government-to-government contacts are useful, and where our expertise can make the biggest impact. We work with the main industry stakeholders; promote UK capability overseas; help develop the UK’s supply chain; make it easier for companies to access overseas markets and potential buyers; and, bring major export opportunities to the attention of UK companies.
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