Right at the very moment Portugal qualified for the World Cup, more than a million Portugal fans in China celebrated the success of Portugal’s national team on this social media network.
In the Chinese market with over 20 million Portugal fans, the team received enthusiastic support from fans on launch day. The official account of Portugal attracted more than 100,000 followers in just 24h, setting a new record for a Sports Team followers’ growth pace on the platform.
The Hashtag #Portugal launched on Douyin has been used by nearly 40 million fans, rushed to the rank of Rising-Trend on Douyin. China’s famous football commentators Jianhong Liu, Xiangyu Liang and Xinmiao Yu posted celebration videos for the Portugal team’s official account launch. Hundreds of bloggers and Douyin influencers have released videos to welcome the arrival of Portugal´s team.
Predictably, Portugal fans will continue to rise their attention to the team on Douyin after its qualification for the Qatar World Cup, making the team one of the most popular brands on the platform.
“We believe that through the power and achievements of our teams and players we can inspire a new generation of young Chinese footballers – boys and girls – to chase and conquer their football dreams. Simultaneously, Douyin will enable us to deepen the connection with millions of young fans in China who, notwithstanding the distance, are incessantly cheering on and engaging with our teams”, underlines FPF´s Chief Marketing Officer, Nuno Moura.
“The presence of Portugal Football team is heartly welcomed by Douyin, as Portugal is one of the most popular and discussed football teams on the platform. With the closely cooperation, both parties would jointly explore more ways to create vivid contents, developing and enhancing the team’s exposure andinteractions, to better serve and satisfied fans”, said Douyin representatives.
Portugal´s team is one of the most commercially valuable sport brands in the Chinese market. Since 2020, besides launching is official Weibo Page, the Portuguese Football Federation has launched a full range of licensed products of the Portugal team in China, which has been widely popular among sports consumers on Alibaba T-Mall. On this basis, the strong performance of the team on the social media platform will certainly enhance its development in the Chinese market and win the support of widely Chinese fan
