The agreement includes a series of marketing and communications activities such as product placement in various club locations, social branded contents and pitchside brand visibility during Serie A and Coppa Italia matches at the Stadio San Siro.
The virtual press conference was joined by Alessandro Antonello, FC Internazionale Milano CEO Corporate, Luca Danovaro, FC Internazionale Milano Chief Revenue Officer, Andrea Cetrone, Panasonic Heating & Cooling Solutions Italy Country Manager, and Stefania Bracco, Panasonic Heating & Cooling Solutions Italy Marketing Manager.
“We are delighted to announce that Panasonic has joined the Nerazzurri family as Air Quality Partner. Technology and innovation are crucial in the development of our Club and this new partnership represents a further step in the path of innovation that Inter has undertaken in recent years,” said Alessandro Antonello, Corporate CEO of FC Internazionale Milano. “In Panasonic we have found many of the values that characterize our club: not only the innovative impulse, but also the attention to the welfare of individuals.”
“We are proud that a brand like Panasonic has chosen Inter to become part of the world of football in Italy,” added Luca Danovaro, Chief Revenue Officer of FC Internazionale Milano. “This new agreement brings together two global companies, symbols of excellence in their respective fields, and represents further evidence of the evolution of our brand and its attractiveness at international level and not only in the world of football.”
“Well-being and sustainability are the roots of Panasonic’s mission from its foundation until today” said Andrea Cetrone, Panasonic Heating & Cooling Solutions Italy Country Manager “Through our partnership with Inter we want the value of our technology, which is present in our residential and commercial air conditioning solutions for small and large environments, to be shared with all sports fans and beyond.”
“Panasonic began researching solutions for indoor air quality in 1997. Over the years, studies have been conducted that led to the birth of nanoe™ X technology, based on hydroxyl radicals contained in air humidity. The continuous commitment to improving air quality has led to continuous tests to verify the inhibition effects of this technology on pathogenic microorganisms (bacteria, moulds and viruses) and allergens and the breakdown of PM 2.5 particles, leading to many different certifications tested by 3rd party laboratories available in our website” added Stefania Bracco, Marketing manager of Panasonic Heating & Cooling Solutions Italy.
Panasonic has supplied Inter with more than 200 portable nanoe™ X generators, as an example of the technology. These generators have been provided exclusively to FC Internazionale Milano and they are not available for the European market yet, but are planned for sale in the future following this agreement. Meanwhile, this technology will follow the champions during their days in many spaces of the Suning Training Centre, at the Inter Headquarters, at the San Siro stadium and at the Suning Youth Development Centre.
The vehicle through which the nanoe™ X technology distributes the nano particles within the environment is the humidity already present in the air, bringing two important benefits: it extends the lifespan of OH hydroxyl radicals and uniformly covers the volume of the environment within which the nanoe™ X technology is acting.
The efficacy of the technology is demonstrated not only towards pollutants present in the air but, given its nanometric dimensions, also those nested between fabrics and on surfaces that are difficult to clean (e.g. walls). This solution is also effective in large spaces, as this technology does not act inside the machine but the nano particles it produces spread throughout the volume for both small domestic and large commercial environments.
The technology is simple and consists of few components. All stressed elements are coated with titanium.