Noah Beck, who developed as a player in the Real Salt Lake Academy and was a midfielder at the University of Portland before becoming a social media sensation over the last two years with a combined 45 million followers, has joined Major League Soccer in the new position of “Social Playmaker.”
The 20-year-old Beck, who played 19 games as a freshman at the University of Portland after attending Real Salt Lake Academy’s high school, will create original programming with MLS on TikTok, placing a spotlight on the players and clubs from around the League and reaching millions of fans across the world. His work will include “Beck’s Corner,” a weekly TikTok rundown with his take on MLS action. In addition, Beck will create pieces around the culture surrounding MLS and participate in special events and moments throughout the season.
Beck, who also played in the U.S. Youth Soccer Olympic Development Program and served as a celebrity guest coach in the 2021 MLS All-Star Skills Challenge in Los Angeles, is a passionate advocate for the game. In his role as Social Playmaker, Beck will also dedicate his time to working with MLS NEXT – the League’s youth player development initiative – where he will help mentor and inspire the next generation of soccer stars.
“I’m so excited to be partnering with MLS as their official Social Playmaker, and to continue to champion the league and sport I’ve played since I was three years old,” said Beck. “Not many people know the extent of my background with soccer, but it was my first love and has remained an important part of my life. My heart never left the pitch, so this partnership perfectly blends my passion for the game and my current career as a content creator. I hope to grow the league’s awareness with a young audience and inspire the next generation of MLS players.”
“Noah Beck is an incredibly talented creator with a highly engaged community who has a genuine love of soccer and deeply personal experience as a player in the sport,” said David Bruce, MLS’ Senior Vice President of Brand and Integrated Marketing. “Noah’s desire to use his platform to bring a bigger focus on the sport and league he loves is an enormous opportunity for us to continue to build the North American soccer movement. We’re extremely excited to be working with Noah and reach new audiences together.”