Launched in 2014, Mundial has established itself as the leading publisher of long-form football journalism and built up a passionate fanbase through its quarterly magazine.
Publication of the magazine paused at the beginning of the coronavirus pandemic but, through Footballco’s acquisition, it has been confirmed that the print title will be returning with an issue planned for June to coincide with the 2022 Women’s Euros.
Known for its fan-centric view of the global game and a deep-dive approach to editorial, Mundial magazine covers the game in ways not often serviced by mainstream football media, as their content explores the intersection between sport and culture and uncovers untold stories in football.
Since 2015 Mundial has also operated a successful ecommerce business, selling Mundial merchandise and collaborations as well as books and magazines, clothing and gifts.
James Lamon, SVP of content and creative at Footballco said: “In a world of digital content served in a feed then gone forever, Mundial offers an antidote: rich, long-form storytelling.
“They’ve developed a cult following among football’s most informed fans. We’re looking forward to being able to bring more of their work to more fans everywhere.
“We were attracted to Mundial not only for the quality of their content but also because the team have delivered that content to fans via multiple platforms with Giant, Mundial’s award-winning podcast produced in collaboration with Spotify; Gazzetta dello Mundial, a weekly newsletter; and the Mundial web store, where Mundial sells limited-edition merch and football goods.
“As digital platforms such as TikTok and Instagram try to bridge into commerce and transact with scrolling users, we see physical goods as the logical final link in the chain.
“The future will bring an exciting convergence between the digital and physical in ways that will delight fans. We want to lead that revolution — with Mundial and across our portfolio of brands as we help it to reach new fans.
Owen Blackhurst, co-founder of Mundial said: “The past eight years have been exciting and seen us take the magazine and company further than we thought possible when we published a single issue for the World Cup back in 2014.
“By becoming part of Footballco we can now scale globally, invest in new formats, and continue connecting fans with the football they love in ways that wouldn’t have been possible before.”
Outside of publishing, Mundial has built respected consultancy and agency service offerings that have worked with brands including Adidas, Nike, Netflix, Puma, the English Football Association and many more.
As part of the acquisition, these services will be merged with Footballco’s existing branded content studio, which has produced award-winning work for brands such as Santander, EA Sports, FedEx and others.
