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Football, Connected

ELEVEN PARTNERS WITH USL’S W LEAGUE

April 6, 2022
|
Broadcasting & New Media,Clubs & Rightsholders,Commercial & Sponsorship
ELEVEN has partnered with the United Soccer League for exclusive global broadcast rights to the USL W League, a new elite pre-professional women’s competition in the United States

Select matches from the inaugural 2022 season will be streamed live exclusively on ElevenSports.Com, bringing the 44-club competition to a local, national and global audience. The schedule of W League matches to be streamed will be announced in the coming weeks.

The 2022 W League season kicks off May 6 with Indy Eleven playing host to Kings Hammer FC. Over a 10-week regular season, teams from seven divisions compete for playoff spots and a chance to reach the 2022 W League Final on July 23. The deal builds on a partnership between ELEVEN and the USL that began in December 2019, when ElevenSports.com began broadcasting USL League Two.

Diego Compaire, Director of Content and Partnerships, ElevenSports.com, said: “The W League is an exciting new competition, and we’re looking forward to bringing it to fans around the world. We’re also delighted to further strengthen our partnership with the United Soccer League.”

Court Jeske, Executive Vice President, United Soccer League, said: “Making our games accessible is a top priority for the USL W League, and this partnership with ELEVEN delivers live matches to fans on any device, anywhere. ELEVEN is a globally recognized soccer destination and an excellent partner for the USL. This agreement gives the W League unrivalled visibility that will fuel the league’s growth, amplify club brands and provide players a platform to advance their careers.”

The benefits of this new partnership include:

  • Live match coverage from across the entire 2022 campaign, including the regular season, play-offs, and W League final
  • Match highlights watchable instantaneously, and recaps available shortly after the final whistle
  • All previously broadcast matches and content available to catch-up on demand, 24/7

About ELEVEN:

ELEVEN is an award-winning sports media group, established in 2015 by sports and media entrepreneur Andrea Radrizzani and ELEVEN CEO Marc Watson.

ELEVEN serves fans with approximately 65,000 hours of live sport each year, in addition to a slate of original programming. ELEVEN´s rights portfolio across Europe and Asia includes the UEFA Champions League, Premier League, LaLiga, Bundesliga, Serie A, NBA, NFL, AFC and domestic rights to the Pro League in Belgium. ELEVEN’s global platform www.elevensports.com utilises the group´s proprietary tech stack to stream thousands of hours of niche-premium and longtail live sport to fans around the world.

Following the acquisitions of the streaming service MyCujoo and the US based sports media and entertainment company Team Whistle over the past 18 months, ELEVEN has a total of 1,655 distribution channels and 665 million aggregated social media followers, generating more than 4 billion video views each month.

ELEVEN delivers a 360 offering to brands and rights holders. The group houses award winning content creation capabilities and produces everything from short form social content to award winning documentaries. ELEVEN has a suite of digital marketing & talent management services too, to help partners engage with fans at every stage of the journey.

For more on the ELEVEN Group visit: https://corporate.elevensports.com/

About the USL W League:

The USL W League is an elite pre-professional women’s soccer league kicking off its inaugural season in May 2022. With 44 clubs in 20 states, the league aims to grow the women’s game in the United States by creating meaningful opportunities for players, coaches and communities.

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