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Football, Connected

BUKAYO SAKA FRONTS AIMÉ LEON DORE AND NEW BALANCE’S ‘MADE IN UK’ CAMPAIGN

June 10, 2022
|
Clubs & Rightsholders,Commercial & Sponsorship
Aimé Leon Dore and New Balance have tapped Arsenal starboy Bukayo Saka to front their new ‘Made In UK’ campaign.

Aimé Leon Dore founder and New Balance creative director Teddy Santis created a wider collection of apparel based around the colourways of the two new Made In UK 991 silhouettes, which arrive in clean, autumnal palettes.

The wider collection, spotlighted by Saka, compliments those themes, with The Gunners’ talisman flexing two new co-branded football shirts as part of a release of clean essential wear for Spring/Summer ’22.

One jersey arrives in Celtic-inspired green and white hoop colourway, while the other is a more stripped-back navy option, which features ‘ALD’ as the kit sponsor while a bespoke club crest and New Balance manufacture logo arrive side by side in the usual slots on the chest.

The collection also builds on the football influence with a two club scarves and a co-branded kit bag, with a host of staple pieces like parka jackets, polos, shorts, collegiate-style socks and caps completing the range, which arrives in navy, olive, ecru and beige tones.

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