Spezia Calcio joins forces with Differenza Donna to launch #WeForShe initiative

Spezia Calcio joins forces with Differenza Donna to launch #WeForShe initiative
Awareness campaign against gender violence has been launched in partnership with Italian NGO on the international day for the elimination of violence against women. In support Spezia Calcio will wear special shirts in Serie A match against Bologna and auction them to raise funds for charity.

n the International Day for the Elimination of Violence against Women, Spezia Calcio is taking the field alongside those who fight gender-based violence every day, choosing to collaborate with Differenza Donna - an NGO that operates nationally and internationally against male violence against women, as well as the management centre of 1522, the Italian national toll-free number for Anti-Violence and Stalking. Aware of their global platform as a Serie A club, Spezia Calcio is launching an awareness initiative to clearly position itself in favour of women and against all types of gender violence.

The result is the #WeForShe campaign. The wording was chosen to emphasise that only through coming together can we make a real difference and help the victims of violence and abuse to overcome the challenges they face.

On November 25, a short video shot in collaboration with Cestistica Spezzina (a women's basketball club currently playing in Serie A2) will be distributed on social media. The video will feature the words #WeForShe for the first time. The hashtag will also be printed on the front of players’ shirts during the Spezia - Bologna Serie A match, scheduled for November 28 at the Stadio Alberto Picco. These unique one-of-a-kind shirts will then be auctioned on the "Charity Stars" platform with all proceeds heading to Differenza Donna.

In addition, during the Bologna match day, Spezia Calcio will host Rahila Saya, a young Afghan girl who fled from her homeland and was welcomed by the Liguria region. Rahila, who dreams of becoming a journalist, will work with Spezia Calcio’s communication team for the day and receive an award from club management as the face and symbol of all the women who - every day, all over the world - are forced to live in unimaginable situations.

"It is a source of great pride for us to be able to collaborate with an association that fights day after day, all over the world, to lift women and their children up from terrible situations, and who too often suffer helplessly from the blind rage of unscrupulous men. We believe that being able to do something concrete to help those who suffer is not only important, but absolutely necessary, so we hope that this small gesture of ours can be followed by many others because, as in a football match, only the strength of the group can lead us to victory. #WeForShe,” said Spezia Calcio President Philip Platek

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here