Southampton Fans Benefit From Communications Personalisation

Southampton Fans Benefit From Communications Personalisation
Southampton Football Club’s fans to receive personalised club information and digital content through Realife Tech’s mobile solutions.

Realife Tech, the Experience Automation Platform working with the world’s biggest entertainment destinations and events, announced today a five-year partnership with Southampton Football Club. This partnership will see the launch of the new Saints Official mobile app.

The app will connect the club’s fan engagement platforms and be the ultimate destination for Saints news, match updates, video content and everything fans at home need to keep stay connected with Southampton FC. Alongside content and best-in-class fan engagement features such as quizzes, polls and an interactive photo wall, fans at home will also receive special offers and online shopping opportunities for official Southampton FC merchandise through the club store.

Realife Tech’s new Covid Safety Hub is also integrated into the app and is capable of delivering a safety-minded experience to each guest before, during, and after an event, through fully contactless solutions. This means that once fans are able to attend games at St. Mary’s again, the app will double up as a matchday companion.

Through the app, fans will be able to download and share their tickets, then scan them at the gates for entry on matchdays. In addition to this, stadium visitors will be able to order Food and Beverage through the app, receive a notification when their order is ready to collect, and then contactlessly collect from their chosen concession.

When the stadium re-opens, the app will also include a Premier League first, allowing fans to book and pay for tickets natively in the app – completing a best-in-class digital experience for Saints fans.

“We are thrilled to be working with another fantastic Premier League partner to help football fans receive the news and information they want to know in-venue and at home,” said Adam Goodyer, CEO and Founder of Realife Tech.

“When fans are able to enjoy matches in person again, functionality like mobile ticketing, ticket sharing and contactless F&B ordering will help create a more seamless and secure experience for all.” 

“We’re excited to have developed our official app alongside Realife Tech using industry-leading technology to bring our fans closer to the action,” said David Thomas, Chief Commercial Officer at Southampton FC.

“The app will transform how we engage with our fans and we also look forward to seeing the benefits it will bring to match days at St Mary’s when we’re able to welcome them back.”

Realife Tech’s technology will be available through the Southampton FC mobile app, delivered via integration partners SecuTix, Sitecore and Two Circles. Learn more at realifetech.com.

 

Originally published by fcbusiness.

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