Son Heung-min scores Tiger Beer endorsement deal

Son Heung-min scores Tiger Beer endorsement deal
South Korean football star Son Heung-min has secured an endorsement deal with Tiger Beer ahead of the Singaporean brand’s 90th anniversary and the lunar year of the tiger.

As part of a Year of the Tiger campaign, Tiger Beer has teamed up with South Korean football star Son Heung-Min to encourage people to “set aside their fears and achieve bold ambitions in 2022.” The Year of the Tiger will begin at Lunar New Year on 1st February 2022.

Son has inspired people around the world with his journey to becoming the highest scoring Asian player in Europe’s premier club competition. For the campaign Son has shared a series of emojis on his Instagram feed and stories that expresses his targets, and has invited his followers to share their own goals. Fans across the globe can participate in the movement by responding to the “My Year, My Goals”, Instagram “Add Yours” story sticker feature created by Tiger Beer with their own ambitions for the Year of the Tiger.

“Tigers are strong in the face of adversity and never back down from a challenge, they’re always bold and determined,” said Son.

“I’ve always tried to have the courage to never give up on my dreams – even in the most difficult times. The Year of the Tiger is the perfect opportunity for all of us to dream big and focus on uncaging our true selves. I’m delighted to partner with Tiger Beer in this movement to inspire people everywhere to own the year by embodying the spirit of the Tiger.”

Tiger has launched a new campaign film featuring Son, ‘The Year of Your Tiger’, celebrating the optimism and bold ambitions of people across the world ahead of the Year of the Tiger.

“Son is a global icon who perfectly embodies the spirit of Tiger Beer – he is courageous, confident and unstoppable,” said Sean O’Donnell, Global Brand Director, Tiger Beer.

“We believe that we are all born with a Tiger inside us – a version of ourselves that knows no limits to what is possible – but few of us are able to uncage it. We are delighted to be working with Son to inspire people everywhere to use the Year of the Tiger as the catalyst to realise their true selves.”

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here