SL Benfica & Electronic Arts extend partnership

SL Benfica & Electronic Arts extend partnership
Today, Sport Lisboa e Benfica has announced the renewal of its partnership with Electronic Arts (EA), the global leader in interactive digital entertainment, reinforcing the commercial relationship between the two entities.

Joint initiatives will soon be announced, with special focus on one of the world's most successful video game franchises, EA SPORTS FIFA.

For Domingos Soares de Oliveira, CEO of SL Benfica, "it is natural that two companies committed to innovation and technology for the development of their activities stay together. This renewal demonstrates the belief in Benfica's brand value by global partners who are leaders in their sectors". He added, "several initiatives will be developed soon to enhance the Benfica brand within the scope of one of the most successful games in the world".

“We’re thrilled to be extending our partnership with Benfica – reinforcing our commitment to offer the highest quality of authentic experiences to football fans across the globe” said David Jackson, VP of Brand, EA SPORTS FIFA. “We look forward to sharing further ways we’ll enhance FIFA experiences for Benfica fans, and will continue to engage their global following as we grow the love of football.”

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