Seaford Town FC become the first football club to self-publish NFT’s

7 April 2021 | Broadcasting & New Media
Seaford Town FC become the first football club to self-publish NFT’s
Clubs like Liverpool and Real Madrid have their NFTs hosted in online fantasy football game Sorare and recent announcements from Barcelona and Man City will see their NFT’s hosted by Socios. But Seaford Town FC has become the first club to self-published their own NFT’s.

NFT’s have been hitting headlines due to the insane growth the market has experienced. The most famous NFT artist Beeple has recently sold a piece of his digital art for $70m! It is believed that the total worldwide market for NFT’s is around $7bn.

We interviewed Seaford Town Chairman, Tom Webster to find out more about what the non-league football club that was founded in 1888 has planned in the futuristic crypto space.

Firstly, what is an NFT?
NFT stands for non-fungible token. A non-fungible token is a unit of data on a digital ledger called a blockchain, where each NFT can represent a unique digital item. NFTs can represent digital files such as art, audio, videos, items in video games and other forms of creative work.

If they are digital can they not just be copy and pasted?
The best analogy to answer this question is to imagine you have taken a photo of the Mona Lisa. You can take a million photos of the same piece of art, you can even print it put it in a nice frame and hang it in your house but it doesn’t mean you own the Mona Lisa.

It is the same concept with NFT’s, only the owner of the digital contract behind the NFT is the real owner, they can choose to keep, sell at a profit or trade this digital art as they see fit.

What is Seaford Town FC planning to do with NFT’s?
We are releasing a series of limited-edition trading cards designed by our brand agency partners at UnitedUs and highlight video clips from memorable moments.

I also have another couple of ideas of different types of NFT’s that we will be releasing as well. Our aim is for people all over the world to connect with our club and own a piece of our history.

Where can we buy these collectible cards?
The official NFT club shop can be found at: . Opensea is the world largest NFT marketplace and seemed like the perfect place for us to showcase our new collectibles.

Do you think more clubs will follow you in creating their own NFT’s?
100% this is the perfect opportunity for clubs of all sports to find new audiences and participate in a growing culture.

I hope that we can prove you do not have to be a topflight sports team to enter this market and that sports fans around the world can enjoy learning about different clubs and collecting digital memorabilia.

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