• ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
Menu
  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
Football, Connected
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
Menu
  • Clubs & Rightsholders
  • Commercial & Sponsorship
  • Finance & Regulation
  • Broadcasting & New Media
  • Performance
  • Stadia & Major Events
  • Social Responsibility
Football, Connected

PREMIER LEAGUE CLUBS MUST GAIN APPROVAL ON OWNER-RELATED SPONSORSHIP DEALS

December 15, 2021
|
Clubs & Rightsholders,Commercial & Sponsorship,Finance & Regulation
A temporary ban on owner-related sponsorship deals in the Premier League has been lifted although clubs will now be required to seek approval on deals worth more than UK£1 million (US$1.32 million), according to reports.

The block on such transactions was imposed in October and backed by 18 top-flight clubs following the Saudi-led takeover of Newcastle United.

A working group of club executives, which included Magpies director Amanda Staveley, was set up to look at ‘associated party transaction regulations’ and those rules have been agreed at a shareholders’ meeting on 14th December.

The league will consider evidence from the club and an independent agency with expertise in the field of market valuation. The board will take advice from an independent assessor, listen to the club’s own assessment and also look at an anonymised data bank of similar deals before making a judgement.

Newcastle and Manchester City were the only two clubs in the league to vote against the proposal, the report says.

Clubs had been operating under a temporary ban on commercial partnerships that was extended on 26th November to allow the working group to finalise its proposals.

Staveley spoke about the impact of the temporary ban last month.

“This moratorium was so difficult for us. We’ve really taken a big battering. And so I’m hoping that we’ll get this lifted as quickly as possible,” she said.

“The moratorium was a shock. We did not expect that to happen. How could you imagine that all commercial deals would be off?”

The club took down Sports Direct signage from around St James’ Park last week, a hangover from the regime of previous owner Mike Ashley.

RELATED ARTICLES

Lewes FC vs Manchester Utd

Lewes FC vs Manchester Utd

MANCHESTER CITY UNVEILS CONCEPTS FOR AN ENTERTAINMENT DESTINATION

MANCHESTER CITY UNVEILS CONCEPTS FOR AN ENTERTAINMENT DESTINATION

SiS ANNOUNCE PARTNERSHIP WITH OGC NICE

ORANGE COUNTY PARTNERS WITH FEYENOORD 

ORANGE COUNTY PARTNERS WITH FEYENOORD

SHARE ON

SOCCEREX INSIGHT PARTNERSHIPS

FIND OUT HOW TO GET INVOLVED IN SOCCEREX’S DIGITAL INSIGHT

Find out more

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

Sign up today to receive the newsletter.

Subscribe now

SOCCEREX REPORTS

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Read the latest edition

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

Read the latest edition

@SOCCEREX

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Follow us on Twitter

Soccerex LLC
2333 Ponce de Leon Blvd
Suite 630
Coral Gables
Miami, FL 33134

The Soccerex Newsletter
Subscribe Now
Contact Us

Powered by Digital Host

  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
  • ABOUT
  • GLOBAL NETWORK
  • EVENTS
  • INSIGHT
  • CONTACT
Thank you for your interest in Soccerex. Please fill out the form below or email us at enquiries@soccerex.com
Thank you for your interest in Soccerex. Please fill out the form below or email us at enquiries@soccerex.com
Contact Form v2