Milan derby results in record audience for DAZN in Italy

23 February 2021 | Broadcasting & New Media
Milan derby results in record audience for DAZN in Italy
Sunday's Milan derby, that saw Inter Milan beat AC Milan 0-3 attracted a record audience to DAZN in Italy. More than 2.2 million watched DAZN’s exclusive live coverage of the Serie A match in Italy, of which 50% streamed the event*.

The new record audience beats the previous record set when the two Milan teams met on September 21, 2019 which registered an audience peak of 1.6 million.

The new record for a single event on DAZN in the country continues to demonstrate how streaming is now mainstream for fans watching sports in Italy.

A sensational solo effort from Inter Milan’s Lukaku sealed a 3-0 triumph as Antonio Conte’s side move four points clear at the top of Serie A.

*The data source is Auditel for DAZN1 and Nielsen for DAZN OTT.

 

Originally published by DAZN.

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