Bidders are invited to submit offers for the 2021/22 season onwards, covering a minimum of three and a maximum of five seasons.
The tender includes the rights to broadcast the competition in eight countries: Afghanistan (non-exclusive basis), Bangladesh, Bhutan, India, Nepal, Maldives, Sri Lanka and Pakistan.
Designed to meet the needs of a diverse and fast-growing market, the tender provides different packages to help partners achieve the broadest distribution. These include rights to show all matches from LaLiga Santander, LaLiga SmartBank, LaLiga’s 24/7 English-language channel LaLigaTV and additional support programming, on an exclusive or non-exclusive basis.
“We are very satisfied with our current partner which has provided data to demonstrate our consistent growth in the Indian Subcontinent and our engagement with football fans,” said Melcior Soler, Audiovisual Director of LaLiga. “We see a huge opportunity going forward to deepen these connections and expand the profile of the competition.”
Bids Forms and the required documentation may be submitted from today until 8th February 2021 (12 noon CET) to the following email address: tender@laliga.es.
Any queries regarding the tender should be sent to tender@laliga.es before 25th January 2021.
About LaLiga
LaLiga is a global, innovative and socially responsible organisation which is a leader in the leisure and entertainment sector. It is a private sports association composed of the 20 public limited sports companies (SADs) and clubs of LaLiga Santander and the 22 of LaLiga SmartBank, and is responsible for organising professional football competitions in Spain. In the 2019/20 season, LaLiga reached 2.8 billion people globally. With its headquarters in Madrid (Spain), it is present in 55 countries through eleven offices and 46 delegates. The organisation carries out its social work through its foundation and was the world’s first professional football league to establish a league for intellectually challenged footballers: LaLiga Genuine Santander.
