Grubhub will kick off its sponsorship of the 2021 Concacaf Gold Cup with various content and event integrations spotlighting the Grubhub Guarantee. The company’s latest feature promises on-time delivery and the lowest price relative to competitors or Grubhub will make it right with Perks. In addition to in-stadium signage, the partnership will include integrations into the tournament’s pre- and post-game series, a takeover of the Gold Cup’s “Unbeatable Delivery of the Day,” and more, echoing the importance of consistency in performance—a common theme throughout the campaign.
“The world of soccer represents a uniquely diverse fanbase with global representation, a similarity that we share with our wide array of restaurants and what makes our partnership with Concacaf’s Gold Cup such a great match,” said Stephanie Kopa, senior director of marketing at Grubhub. “This summer and throughout the tournament, we’re excited to show fans that performance isn’t only valued and demonstrated on the field but through Grubhub and our new Grubhub Guarantee feature.”
The Concacaf Gold Cup features the best national teams from North America, Central America and the Caribbean, competing to be crowned regional champion. The tournament engages millions of fans across the region and provides a great platform for Grubhub to join the fervor and fandom.
“We are thrilled to be partnering with Grubhub,” said Concacaf Chief Commercial Officer, Heidi Pellerano. “The fact that they chose Concacaf’s Gold Cup as their first venture into major sports is a testament to the popularity of soccer in our region, the reach of this great tournament and the passion of our fans.”
