FIFA SPONSOR ADIDAS CRITICISE PLANS FOR BIENNIAL WORLD CUP AND 'ELITIST' EUROPEAN SUPER LEAGUE

FIFA SPONSOR ADIDAS CRITICISE PLANS FOR BIENNIAL WORLD CUP AND 'ELITIST' EUROPEAN SUPER LEAGUE
Kasper Rørsted has added his voice to those criticising the largely unpopular plans to hold a World Cup every two years spearheaded by former Arsenal manager Arsene Wenger. The CEO of one of FIFA's primary sponsors believes that the plans would over-congest an already crowded sporting calendar, while Rorsted also believes a European Super League would not be good for the sport.

The chief executive of one of FIFA's principal partners has become the latest figure to criticise the body's plans to hold a World Cup every two years.
Kasper Rørsted, Adidas CEO, believes that holding the competition more regularly would only further crowd an already-congested footballing calendar.
Adidas has worked with FIFA since the 1970 World Cup and is the ball manufacturer at football's show-piece tournament. The German sportswear giants also sponsor UEFA.
"I don’t think much of a football World Cup held every two years," Rørsted told Swiss newspaper Neue Zürcher Zeitung. "There’s a European Championship [in Europe], there’s a Copa América in Latin America. One should also leave space for other things. "I am a passionate football fan but it is important that not only football is shown on television, but also biathlon, skiing, tennis or handball. 
The plans are being pushed heavily by Arsene Wenger, the former Arsenal manager who is now FIFA's head of global football development.
It has been reported that they could be approved by the end of the year but they have been widely criticised, including by influential continental bodies UEFA and CONMEBOL.
Rørsted also criticised the plans for a European Super League that fell through in the spring. While admitting that the introduction of an ESL would benefit his organisation financially, the Dane believes the "elitist" tournament would be detrimental for football more widely. “Financially, the Super League would probably be attractive for us,” he said. “In the long-term, however, we believe that the love for sport from childhood arises from having access and it is something tangible.

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here