With this agreement, Binance becomes the official partner for Porto Fan Token, which will be made available through Binance Launchpad. The FC Porto brand rises one step further and this announcement allows, above all, to increase the involvement of fans with the club to levels never seen before. This was an important agreement, with a global brand and leader in this new market. It demonstrates the international strength of our brand,” said Pedro Albuquerque, Head of the International Department of FC Porto.
The Porto Fan Token (PORTO) will allow fans to enjoy unprecedented and revolutionary ways of interacting with the club and showing their support, be it through incredible experiences with the team, participation in votes related to decisions to be made by the club or collecting fan badges. According to Tiago Gouveia, Marketing Director of Futebol Clube do Porto, “There are many opportunities to reinforce the emotional relationship with our fans and we could not fail to do so in this new universe of fan tokens. It is important for our brand to always be at the forefront.”
PORTO will be available to all Binance users through Launchpad starting today, and will later be available via Spot, bank card and P2P as well.
Binance will also be visible on the back of FC Porto’s jersey during this first year of the contract, and on the left sleeve in the following years of the partnership.
Jorge Nuno Pinto da Costa, President of FC Porto, highlighted the potential of the agreement: “This is another partnership that we have established in order to keep up with the evolution of today’s world, to enhance digital assets, and, above all, to be closer to our fans and their interests. This is an agreement that values FC Porto and Binance, which is something we seek in every partnership we make and also in our day-to-day work. Anyone who joins FC Porto knows they are partnering with a club that wants to be first in everything.”
On the Binance side, Changpeng “CZ” Zhao, CEO and co-founder, was also delighted to enter into this agreement with FC Porto.
“Binance Fan Tokens are an exciting new way for fans to interact with their favorite teams. FC Porto is not only one of the biggest European teams, but also one of the most innovative. With the FC Porto Fan Token, fans can collect NFTs, participate in exclusive voting polls, unlock unique Fan Badges, and earn rewards based on their level of interaction. We hope it will be a long-standing and successful partnership,” he wished.
