The deal will see i8.BET become the Club’s exclusive Official Betting Partner in Asia, as the gaming brand continues to expand its trusted and innovative platform in the online betting market across Asia and beyond.
As part of the partnership, i8.BET branding will be visible on matchdays across Goodison Park and on the Club’s online platforms in Asia, in line with age and territory restrictions. The company will also have access to imagery of the Everton squad for their commercial activities.
The regional agreement supports Everton’s international growth strategy with the partnership offering the Club a chance to further extend its reach into commercial markets in Asia.
Darren Wang, CMO at i8.BET, said “In line with our global tagline of “Choose The Best”, we are excited to exclusively partner with such an iconic Premier League team as Everton Football Club; a partnership that will see us working with the club on a number of exciting and innovative initiatives and promotions in key brand territories in support of our ongoing brand expansion and trust building efforts.”
i8.BET will use Everton’s name and brand extensively in marketing activity across Asia, where they have a presence in several important and largely populated territories.
