ELECTRONIC ARTS AND LEGA SERIE A ANNOUNCE NEW EXCLUSIVE PARTNERSHIP

14 September 2021 | Commercial & Sponsorship
ELECTRONIC ARTS AND LEGA SERIE A ANNOUNCE NEW EXCLUSIVE PARTNERSHIP
Lega Serie A Names EA SPORTS Official Partner and Licensee Supercoppa Italiana Renamed EA SPORTS Supercup from season 2022/23. EA SPORTS Becomes Home of eSerie A TIM Competition

On the 10th September Electronics Arts Inc. (NASDAQ: EA) and Lega Serie A, the pinnacle of the Italian football pyramid, announced a new partnership.  Beginning exclusively in EA SPORTS™ FIFA 22, the new agreement includes 14 exclusively licensed teams, bringing more of the unique characteristics of Italian football and each of its storied clubs to the game. The agreement also includes exclusive rights to Serie A activations, including the authentic integration of Serie A into FUT Team of the Week, FUT Serie A Team Of The Season and an all new EA SPORTS Player of the Month award.
 
This is the beginning of an exciting new partnership with Lega Serie A that allows EA SPORTS to continue to grow the love of football globally,” said David Jackson, VP of Brand for EA SPORTS FIFA. “This collaboration with Lega Serie A further highlights our commitment to Italian Football. We are ambitious for Italy now and in the future and will grow our presence there with the goal of delivering the most authentic and unparalleled gaming experiences in football.”

EA SPORTS has also been named Title Sponsor and Partner of Supercoppa Italia-na which will be renamed EA SPORTS Supercup beginning with the 2022-23 sea-son. Fans can expect to see EA SPORTS content displayed during the season at Coppa Italia, Supercoppa Italiana, and the Serie A Championship games and on its digital platforms. The partnership will also provide the ultimate Lega Serie A gaming experience with the eSports competition eSerie A TIM, which will be exclusively played in EA SPORTS FIFA.
 
Lega Serie A and EA SPORTS teaming up is a unique opportunity to provide enhanced visibility of our Clubs and players for years to come,'' said Luigi De Siervo, CEO of Lega Serie A. “As we already demonstrated with the eSerie A TIM, EA SPORTS is the perfect partner for us: we share the same goals and commitment to move the game of football forward worldwide.”
 
The FIFA franchise has been produced by EA SPORTS for more than 20 years and is the largest sports video game franchise in the world. FIFA offers unrivalled authenticity, letting players take the helm of the biggest leagues, clubs, and players in the world of football, all with innovative gameplay and realism.
 
In July, Electronic Arts announced EA SPORTS FIFA 22, available worldwide on October 1 and featuring ground-breaking next-gen HyperMotion* gameplay technology that elevates every moment on the pitch. With 17,000+ players across 700+ teams in more than 90 stadiums and over 30 leagues, FIFA 22 is the only place you can play in iconic competitions such as, UEFA Champions League, UEFA Europa League, brand new UEFA Europa Conference League, Premier League, Bundesliga, LaLiga Santander, CONMEBOL Libertadores and CONMEBOL Sudamericana.

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