Digital Bank WiZink becomes Benfica’s new official sponsor and payment partner

1 June 2021 | Commercial & Sponsorship
Digital Bank WiZink becomes Benfica’s new official  sponsor and payment partner
Digital bank WiZink and Sport Lisboa e Benfica (Benfica) have signed an official sponsorship agreement which will run until 2026 the and a strategic partnership for the development of cobranded payment methods for club’s members and fans.

For WiZink the agreement signifies the bank's commitment to the Portuguese market, where it is a leader in the credit card segment and in which it wants to continue to grow and diversify its business to become the reference in digital consumer finance.

For Benfica, WiZink's knowledge in the area of means of payment, especially in credit cards, will add value to the offer made available to its club members. WiZink joins the Benfica network of sponsors for five seasons, until 2026.

This is another step in the sponsorship strategy of the bank, already the main sponsor of the WiZink Center in Madrid, one of the most important multi-purpose venues in the world and a reference in the fields of sport, music and culture.

WiZink and Benfica are working together to launch a new loyalty card for club members and fans, which will soon be presented to the market. The new card will combine WiZink's experience and know-how in co-branding partnerships with the club's ambition to offer the best loyalty program, with exclusive advantages and benefits for Benfica members and fans.

The new credit card will be a very competitive proposition in the Portuguese market, and one that will complement the current offering of more than 650 brands partnering within the Benfica loyalty card.

"We are very excited about the opportunity to join forces with a nationally and internationally recognised institution such as Benfica. We share common values such as commitment, passion for innovation and the desire to achieve new goals. I am convinced that together we will achieve great victories. This partnership is a symbol of our commitment to the Portuguese market, where we want to continue to grow", explains WiZink's CEO, Miguel Ángel Rodríguez Sola. For Domingos Soares de Oliveira, CEO of Sport Lisboa e Benfica, "This new partnership fits in the strategy of valuing our fans, with the desire to innovate and extend the advantages that the supporter card already offers. We found in WiZink a partner that, due to its know-how, will be a fundamental piece in our portfolio of sponsors"

Related Articles

Share On

SOCCEREXPERT

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here