Binance enters fan token market with €30m Lazio main shirt deal

Binance enters fan token market with €30m Lazio main shirt deal
Cryptocurrency exchange Binance has signed a major new agreement with Italian Serie A club SS Lazio, which includes main shirt sponsorship rights and the launch of a club fan token

The partnership between Binance and Lazio as Main Jersey Sponsor has a duration of two years with an option for a third year, for a total value in the three-year period, between fixed and variable, of over 30 million euros. The Binance brand will debut on the Lazio shirt and in all communication activities starting from the next home match between Lazio and Inter.

"We are very satisfied with this new international collaboration - commented the President of Lazio, Claudio Lotito - the partnership with Binance will allow us to extend our digital presence and connect with fans and followers around the world like never before".

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