Amazon snaps up domestic 2022 Copa do Brasil rights

Amazon snaps up domestic 2022 Copa do Brasil rights
Amazon has signed a deal with Brazilian media company Globo for rights to stream next year’s Copa do Brasil domestic knockout soccer competition on its Prime Video over-the-top (OTT) subscription service.

The sub-licensing agreement will see Prime Video exclusively broadcast 30 matches from the 2022 edition of the tournament, at no extra cost to subscribers, from the first stage to the quarter finals of the Copa do Brasil. There will also be six non-exclusive matches streamed on Prime Video between the semi-finals and the final.

Prime Video launched in Brazil in 2019 at a cost of R$9.90 (US$1.74) per month.

“The Copa do Brasil 2022 is a milestone for Prime Video, becoming the first live football event that the company will broadcast exclusively in the country,” said João Ferraz de Mesquita, Prime Video’s Brazil country manager.

“This is a great way to expand and diversify the content offered to Prime members. This is an important step. We are very pleased and excited to offer this broadcast to fans.”

The pact between Amazon and Globo follows a deal struck between the pair in June, which saw the Brazilian company’s Premiere pay-per-view (PPV) service made available on Prime Video. At the time, Globo said the arrangement would open up nearly 1,000 soccer matches to Prime Video’s subscribers, including Brazil’s domestic top-flight Campeonato Brasileiro Serie A.

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