USL hands global media rights brief to Lagardère

USL hands global media rights brief to Lagardère
The United Soccer League (USL), which oversees the lower tiers of US club soccer, has agreed a deal with the Lagardère Sports agency to market its international broadcast rights for the next two seasons.

The deal covers the second-tier USL Championship and third-tier USL League One through 2022. Lagardère Sports has been tasked with maximising media distribution in overseas markets for two leagues that will combine for more than 750 regular season live games in 2020.

“As we prepare for our tenth anniversary season, the profile of our organisation is at an all-time high,” said USL Executive Vice President, Court Jeske. “We have world class cities competing in the USL and we look forward to delivering Championship and League One action to as many new fans, in as many new places as possible. This partnership with Lagardère Sports can help bring those soccer cities and brands to new fans around the world.”

Dennis Spencer, Lagardère Sports Senior Vice President of Media, added: “There is an insatiable appetite for soccer content around the world and we look forward to leveraging our experience in marketing both premier global soccer properties and top sports broadcast rights to help the USL reach more fans outside the US.”

Back in September, the USL secured a new three-year domestic broadcast agreement with ESPN. Prior to that it reached an agreement with Premier Partnerships to seek founding level, presenting level, and entitlement partners for both the Championship and League One.

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