US Soccer names Will Wilson as new CEO

US Soccer names Will Wilson as new CEO
The United States Soccer Federation (USSF), the national governing body, has named veteran sports business executive Will Wilson as its new chief executive and secretary general.

The former Wasserman, Major League Soccer (MLS) and Soccer United Marketing (SUM) executive replaces Dan Flynn, who stepped down in September 2019. Wilson will officially take up the position on 30th March and eventually relocate to Chicago, home of the USSF’s headquarters.

His in-tray includes a lawsuit with the US Women’s National Team (USWNT), dealing with the fallout of former USSF president Carlos Cordeiro’s recent resignation and managing the impact of the ongoing coronavirus pandemic.

Wilson said: “I have always admired the federation from afar and have long felt that the US Soccer crest is one of the best brands in the business. There is nothing like harnessing our nation’s support behind our women’s and men’s national neams, and I see significant upside in our ability to work with our membership to grow participation levels, increase our commercial business and drive our ability to compete on the field at the highest level.”

New USSF president, Cindy Parlow Cone, added: “He brings an unrivaled set of experience and expertise to soccer in America. His global perspective, background in marketing and growing sporting events and extensive experience in the sports business will be invaluable in growing soccer at all levels. Soccer is the world’s game and Will is the perfect person to help us grow it to America’s game.”

Wilson will report to Parlow Cone, who recently assumed the role of USSF president following the resignation of Cordeiro, but his appointment does raise questions about the closeness of the governing body, MLS and its SUM marketing arm.

In response the appointment, MLS commissioner Don Garber tweeted: ‘I have known Will Wilson for quite some time. He is highly respected throughout the sports business industry and is the right person at the right time to help guide US Soccer. I have confidence that he will be a collaborative and thoughtful leader and a great partner with new US Soccer president Cindy Parlow Cone, as the federation manages through a multitude of crucial issues and opportunities.’

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

Soccerex Pro

Sign up today to receive our daily email.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the conference concept for Soccerex Europe? Click here