Study: Cristiano Ronaldo Twitter posts most valuable of any athlete

Study: Cristiano Ronaldo Twitter posts most valuable of any athlete
Portuguese soccer star Cristiano Ronaldo’s posts on Twitter are more valuable than those of any other athlete endorser, according to a report from athlete marketing platform Opendorse.

A tweet from the Juventus forward, who has 82.7 million followers on the social media platform, carries a value of US$868,606, putting the 35 year-old comfortably ahead of Spanish midfielder Andreas Iniesta (US$590,825) and Brazilian forward Neymar (US$478,138).

Ronaldo was already marked as sport’s top earner on Instagram last July, earning as much as US$975,000 per post, according to analytics firm HopperHQ.

Breaking soccer’s monopoly on Twitter is National Basketball Association (NBA) icon LeBron James in fourth with a value of US$470,356 per post, also making him the highest placed US athlete.

Other NBA players on the list include the Brooklyn Nets’ Kevin Durant, who is eighth with US$190,464, and the Golden State Warriors’ Stephen Curry in tenth with US$146,966 per tweet. They are the only other two US athletes in the top ten.

Rafael Nadal was the top tennis player on Opendorse’s list, coming ninth with a value per post of US$166,726.

The highest ranked female athlete was tennis great Serena Williams, with the 23-time Grand Slam winner having a per post value of US$115,926, putting her 13th on the list overall.

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here