Soccerex deliver first digital and truly global event

28 September 2020 |

Soccerex broke new ground last week, with a 5 day spectacular which brought speakers and delegates from five continents to reunite the key decision makers of the world’s favourite game. In its 25th year of operations, the company’s 49th major event - the first to be run on a solely virtual basis - was extremely well received by the industry following some of the hardest months in memory for professional sports.

Hosted in partnership with LaLiga, the Department for International Trade and GACP Sports, the event saw over 2000 football professionals from across 70 countries gather on a dedicated platform which allowed attendees to meet with their peers from around the globe in dedicated networking arenas, in one 2 one meetings or via round table discussions, whilst hearing from over 130 speakers, with more than 22 hours of uninterrupted content being delivered.

The conference devoted time to fan engagement, broadcast, sponsorship, governance, performance and stadia, focussing on providing insights and solutions related to the ongoing restrictions linked to the covid-19 outbreak and played host to organisations such as fellow 25^th anniversary celebrators The MLS, Twitter, Facebook, Youtube, Kick it Out, Adidas, Liverpool FC, Bayern Munich, Seville, Bleacher Report, Audi, Concacaf and FifPro.

Some fantastic sound bites were to be had, including;

Hearing of a 1.5m Euro financial hole for the Bundesliga should football stop again
“Enough is enough, we must confront everyone with the awkward truth on equality” – Equality in football session
“We must take advantage of the power of football to drive change” – Politics in Football
The MLS shared that “Broadcast partnerships delivered great ratings and 5 slots on CBS created huge TV audiences”
“If you connect with fans, its not an instant goldmine - all platforms and campaign types should be explored and invested in” - Twitter

The event was brought to a close by FIFA President Gianni Infantino who – alongside a commemoration of late Soccerex founder Duncan Revie – spoke about a “New FIFA”, The history of Soccerex and plans for the football community to unite together with a common goal.

Whilst the events of 2020 have curtailed Soccerex’s ability to run physical events, the shift to digital delivery of insight, networking, consultancy and educational products will prove valuable to best serving an international client base throughout the year even when live shows should be possible once again in 2021.

2021 is a special year for Soccerex, with April 23^rd marking 25 years since the first delegates entered a Soccerex event at Wembley in 1996. In the quarter century since then over 75,000 attendees have followed in their footsteps in 21 cities across the globe and Soccerex’s suite of products helps drive forward the industry to be connected – to its fans, stakeholders and key information.

Now that we have reunited the global football business industry, we look forward to welcoming you again soon!

Highlights of the event will continue to be shared across Soccerex's social media