Soccerex & DataPOWA partner to deliver new insight on brand strength & influence in football

Soccerex & DataPOWA partner to deliver new insight on brand strength & influence in football
Soccerex, the world’s leading provider of football business events, has today announced a new, three-year partnership with AI driven, sports data marketing business, DataPOWA, that centres around the creation of bespoke industry reports providing unique insight into the brand strength & influence of football rights holders around the world.

The partnership will see the two companies collaborate to produce regional studies that focus on Soccerex’s three primary event markets – Europe, Americas and China – plus a new global report that will use DataPOWA’ s propriety POWA Index software to rank football properties using signals from a variety of sources including traditional media, social media, digital channels and fan interactions.

The reports will offer the industry a new perspective on brand strength in football and will be used to shape the conversation and content at Soccerex’s upcoming events – Soccerex Europe, 8-9, September and Soccerex Americas, 16-17 November.

Under the terms of the partnership DataPOWA become Global Marketing Partners for all Soccerex events until 2023 and they will also provide monthly rankings & insight on social media best practice for football rights holders through Soccerex’s industry channels.

Commenting on the partnership, Soccerex Marketing Director, David Wright said, “This new collaboration with DataPOWA is hugely exciting for Soccerex and one we firmly believe will have significant impact in the way the industry thinks about brand strength in football. Their POWA index tool uses AI to provide a unique measurement and valuation of power, one that is truly in touch with the modern consumption of football, and our reports will present a fascinating picture of the sponsorship potential of football’s different properties.”

DataPOWA CEO Michael Flynn said, “We're delighted to partner with Soccerex, who are the experts at bringing the football industry together at their unique events in Europe, the Americas and Asia. 

DataPOWA and Soccerex will be collaborating on market leading, data driven content which will help move the football sector forwards, from producing a new annual Soccerex Global POWA Reportto territory-based insight to lead and encourage discussion at Soccerex events.”

The new reports are the latest addition to Soccerex’s portfolio of bespoke market analysis products, which includes the always highly-anticipated Soccerex 20 Under 21 Report, and the Soccerex Football Finance 100 – the 2020 edition of which was recently released, rankingParis Saint Germain as the club with the greatest financial strength. To read the key conclusions and download full report, please click here.


About Soccerex

Soccerex is the world’s leading provider of soccer business events – connecting the industry’s key industry stakeholders, and promoting the growth of the game, on a global basis, for nearly a quarter of a century. Working closely with the major leagues and clubs around the world, governing bodies, and regional government, Soccerex has delivered 48 events in 21 cities around the world, uniting more than 70,000 people in the soccer business and sporting communities. Our strategy is built around tent pole events in soccer’s key global markets – Europe, The Americas and China – providing vital platforms for the many executives, rightsholders, agencies, brands, and suppliers who are essential to the worldwide development of the game. 

Soccerex Europewill return in 2020 to Oeiras, Portugal on 8– 9September, in partnership with the Portuguese Football Federation (FPF) and the Municipal Government of Oeiras and will take place at the Mario Wilson Stadium. The event once again benefits from the support of Liga Portugal and will build on the success of the inaugural event in 2019, with over 1,500 delegates set to gather in Oeiras, part of the Greater Lisbon conurbation and home to the Cidade do Futebol, the FPF’s state of the art headquarters and national team training centre.

Soccerex Americaswill take place in Miami, USA on 16– 17 November 2020, at the JW Marriott Miami Turnberry resort. This event continues to thrive with support from the region’s key leagues and governing bodies, including Concacaf, MLS and US Soccer, and will connect nearly 2,000 decision makers from across North, Central and South America.

China continues be a key strategic destination for Soccerex; it is an important global soccer market that Soccerex has made a long-term commitment to and details on the next Soccerex Chinaevent will be announced in the near future.

For more information on Soccerex events, please go to

About DataPOWA Ltd

DataPOWA is an AI technology business offering specialist marketing and data services to sports rights holders, brands and agencies. In November 2018 it launched AI software POWA index, a measurement of power, AI valuation, prediction and ranking system.

About POWA index

POWA index has data from over 3,000 teams, leagues and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms.

  • Rights-holders can benchmark against competitors and identify how to maximise their income from sponsorship properties.
  • Brands/sponsors are able to negotiate better sponsorship deals.
  • Agencies can understand which properties afford the most value for their clients, saving considerable time and existing resource costs.
  • Media can track all events/leagues/teams covered and identify trends in sports.

POWA index is continuously analysing over 2.4 trillion data points a day, across 60 unique data sets. These inputs create a POWA index score composition. In addition, they act as our signals for the sponsorship property valuation, allowing our clients an unbiased understanding of the potential value of any sponsorship.


Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here