Serie A and Infront launch new FIFA esports tournament

7 February 2020 | Broadcasting & New Media
Serie A and Infront launch new FIFA esports tournament
Lega Serie A, the organising body for Italian soccer’s top-flight, and marketing partner Infront Media have launched a new esports tournament on the FIFA gaming title.

Qualifying for the new eSerie A is open to all Italian PlayStation 4 (PS4) gamers who are at least 16 years old and seeking to represent the country’s top clubs. An online play, direct elimination phase over 10th and 11th February will create a ranking which will allow teams to pick their squads for the next main competition via a draft. Following the preliminary action, there will be a group stage, play-offs and then a grand final in May.

As the event's exclusive media, marketing and digital partner, Infront will be charged with overseeing the tournament, alongside Italian esports company PG Esport. Infront’s contract also includes 15 days' worth of broadcast production of all events and matches.

The entire eSerie A will be broadcast live on Lega's digital platforms. After open qualification, group and play-off stages will take place at Infront's studios in Milan. Full coverage of all phases will be broadcast on multiple platforms, including YouTube and Twitch, with a dedicated live feed made available for broadcasters. This will be supplemented by additional content for all participating Serie A clubs.

"ESports are a phenomenon in continuous growth and expansion and represent one of the key sectors of business in sport,” said Luigi De Siervo, Serie A Chief Executive.

"We have the great opportunity to involve an increasingly broad and cross-sectional target, thus bringing us closer to the new generations. All fans will now be able to follow a new championship and the best will be able to represent their favourite team by challenging themselves with their gamepads."

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