Report: NWSL president Amanda Duffy to step down
According to US-based journalist Caitlin Murray, there was not majority support from NWSL owners for Duffy to take up the role of commissioner that the league is currently recruiting for.
Duffy first joined North America’s top flight of women’s soccer in 2016 as managing director of operations before being promoted to the role of president in 2019. She played a key role in the launch of NWSL Media, the league’s commercial arm, and in the competition’s previous partnership with American broadcasting company A+E Networks.
During Duffy’s tenure the NWSL has been able to take advantage of the increased popularity of women’s soccer following the US national team’s second consecutive triumph at the Fifa Women’s World Cup in 2019.
On the back of that tournament, the league saw a spike in attendances, secured a domestic and international broadcast deal until the end of the 2019 season with cable sports channel ESPN and landed new sponsorship backing from beer brand Budweiser.
One of Duffy’s final acts as president was to agree a multi-year media rights consulting and marketing strategy partnership with international sports agency Octagon, which has been tasked with ensuring the competition’s long-term health by advising the league on its media rights, sponsorship and marketing.
The NWSL also recently awarded an expansion franchise to Louisville, who will join the competition in 2021, while it was also confirmed at the end of last year that OL Groupe, the parent company of French soccer giants Olympique Lyonnais, had acquired NWSL outfit Reign FC for US$3.51 million.
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