Report: Everton to seal ten-year UK£200m stadium naming rights

Report: Everton to seal ten-year UK£200m stadium naming rights
Russian billionaire Alisher Usmanov and English top-flight soccer outfit Everton are close to signing a UK£200 million (US$245.7 million) naming rights deal for the club’s proposed Bramley-Moore Dock stadium, according to a report by the Daily Mail.

The deal will reportedly make Usmanov’s holding company USM – which already sponsors the Premier League club’s Finch Farm training ground – the lead partner of the planned 52,000-seater venue for a ten-year period.

The Mail report comes after Everton revealed in January that USM had paid the club UK$30 million (US$39 million) for an exclusive first option to acquire naming rights to the new stadium, which is scheduled for completion in 2023 and will cost in the region of UK£500 million (US$614.2 million).

USM’s existing training ground deal, which was valued at around UK£12 million (US$14.7 million) last season, ends in 2022. 

Speaking at Everton’s AGM in January, the club’s chief executive, Denise Barrett-Baxendale, said that the USM deal at the time would secure “additional commercial revenue for the club” and would be used exclusively as a “further contribution to the project’s equity”.

Usmanov’s investment was a welcome boost after Everton revealed record losses of UK£111.9 million (US$145.5 million) for the year ending 30th June 2019. The club currently lie 12th in the Premier League, which has been postponed until 3rd April at the earliest due to the ongoing coronavirus outbreak.

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