Real Madrid launch Twitch channel

Real Madrid launch Twitch channel
Spanish soccer giants Real Madrid have launched a channel on Twitch, the Amazon-owned streaming service designed for gamers.

The club’s latest digital endeavour came ahead of La Liga’s charity FIFA 20 esports tournament, which was won by Real striker Marco Asensio, and saw the channel broadcast his matches live.

Since its debut on 21st March, the channel has also aired a full re-run of Brazilian striker Ronaldo’s debut for Real Madrid back in 2002, hinting at more archival content to come during the shutdown of live sports during the coronavirus pandemic.

‘We want to increase the scope of our content in the face of the exceptional and difficult circumstances we are experiencing,’ Real said on Twitter, announcing the launch of the channel.

A handful of soccer clubs have channels on Twitch, such as French giants Paris Saint-Germain and German outfit Schalke, but those profiles are connected to their esports operations.

For Real, the push into the gaming space comes as they are building a new esports facility as part of the renovations at their Santiago Bernabeu home. The infrastructure project, which got underway last year, is expected to cost US$617.2 million and generate an extra US$176.4 million annually once complete.

Related Articles

Share On

SOCCEREXPRO

The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

Soccerex Pro

Sign up today to receive our daily email.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.


Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.

@soccerex

Twitter

Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see the conference concept for Soccerex Europe? Click here