Manchester City agree Onefootball content deal

Manchester City agree Onefootball content deal
English football giants Manchester City have formalised their partnership with Germany-based Onefootball, becoming the first club to fully integrate their own content into the digital football platform.

The agreement marks the launch of the Onefootball Club Network, which will eventually see other clubs added on similar terms. 

Onefootball first trialled the content partnership with City last year, positioning the club’s editorial output on the platform and adapting it into English, French, Spanish, Portuguese, Korean, and Indonesian.

Going forward, the club’s content management system will be embedded into the Onefootball operations, meaning that all City news, including player signings, will be co-published on their platforms.

Onefootball’s Chief Executive Lucas von Cranach said: “The integration of official club content in our app is a milestone in the evolution of our product. We will keep on innovating and look forward to welcoming more clubs to our network in the near future.”

The partnership comes as City’s ownership group, City Football Group (CFG), reported losses of UK£83.8 million (US$104.2 million) for the financial year ending 30th June 2019, up from UK£44.8 million (US$55.7 million) at the end of the 2017/18 financial year.

In its latest Companies House filing, CFG said that the increased deficit was partially due to an 8.7 per cent decrease in annual revenues generated by its Major League Soccer (MLS) franchise New York FC, in relation to a ‘one-time adjustment’ to the club’s stadium naming rights. 

The accounts show that CFG's flagship Premier League club recorded an 6.9 per cent increase in its annual revenues, which grew to UK£535.2 million (US$665.4 million), driven by a 19.7 per cent increase in the club’s broadcast revenue, reaching UK£228.8 million (US$284.4 million).

The CFG board also cited ‘a number of risks and uncertainties which could have a material impact of the group’s performance’, including the ongoing coronavirus pandemic, which has forced postponements to the 2019/20 Premier League and UEFA Champions League competitions.  

Furthermore, Manchester City are also making provisions following UEFA’s decision to fine the club €30 million (US$32.6 million) and exclude them from European club competitions during the 2020/21 and 2021/22 seasons for financial fair play breaches. That ruling is pending appeal.

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