Man City v Arsenal pulls in record TV viewing figures

Man City v Arsenal pulls in record TV viewing figures
The Premier League returned with a bang last week. Manchester City comfortably brushed aside Arsenal 3-0 and it was the most-watched game in England's top flight in three-and-a-half-years since Manchester United's 1-1 draw in January 2017. Fans had been starved of football for 100 days due to the enforced break caused by the coronavirus pandemic, but the strong TV viewing figures posted suggested a return to some kind of normality and how much the beautiful game had been sorely missed.

With fans prohibited from entering stadiums due to the strict social distancing protocols that have been put in place, Sky Sports have had to come up with new ways to engage and connect with supporters who are now watching from the comfort of their own homes.

The TV viewing figures recorded from City v Arsenal make for very impressive reading. A peak audience of 3.4million tuned in via the Sky Sports Main Event and Premier League channels and there was an average of 3.1m throughout the match. Indeed, the match gained a 14.3% share of Wednesday night's TV audience with most fans preferring to tune in around the halfway point of the game.

More staggeringly, the audience figure represented a 94% increase on the 2019/20 season average for televised games broadcast live on Sky Sports.

The opening Premier League game was a success too as there was a peak audience of 2.7m that watched Aston Villa's goalless draw with Sheffield United and there was an average of 2.3m drawn in across both channels.

The Bundesliga has trailed a blaze since it resumed last month and the Premier League has a lot of catching up to do. And perhaps the most innovative element has been implementing artificial crowd noise during matches. It has worked a treat in Germany's top-flight and it is also making a big splash in the Premier League.

For the City v Arsenal game, 75% of fans watched via Sky Sports Main Event to listen to the artificial crowd noise. If anything, this shows that fans want to have some kind of match day atmosphere rather than looking at banks of empty stadiums and listening to players trading verbal exchanges on the pitch.

The Premier League TV viewing figures will no doubt be broken over the next few weeks. Although the first round of matches have had a pre-season feel about them in terms of tactics that have been adopted and a lack of first-half goals, the players will quickly regain their fitness levels and they will hit their stride soon.

In its new guise, the Premier League has so far shown it has been able to cope without the fans and the artificial crowd noise is a good substitution. While it is not the same as a normal match day atmosphere, the Premier League will continue to feed the insatiable appetite of supporters.

The Premier League should be very encouraged by the early TV viewing figures and the artificial crowd noise has certainly had a big impact. While it may be hard to please everyone, Sky Sports has its finger on the pulse and they should be commended for the good work it has done so far.

The Premier League returned with a bang last week. Manchester City comfortably brushed aside Arsenal 3-0 and it was the most-watched game in England's top flight in three-and-a-half-years since Manchester United's 1-1 draw in January 2017. Fans had been starved of football for 100 days due to the enforced break caused by the coronavirus pandemic, but the strong TV viewing figures posted suggested a return to some kind of normality and how much the beautiful game had been sorely missed.

With fans prohibited from entering stadiums due to the strict social distancing protocols that have been put in place, Sky Sports have had to come up with new ways to engage and connect with supporters who are now watching from the comfort of their own homes.

The TV viewing figures recorded from City v Arsenal make for very impressive reading. A peak audience of 3.4million tuned in via the Sky Sports Main Event and Premier League channels and there was an average of 3.1m throughout the match. Indeed, the match gained a 14.3% share of Wednesday night's TV audience with most fans preferring to tune in around the halfway point of the game.

More staggeringly, the audience figure represented a 94% increase on the 2019/20 season average for televised games broadcast live on Sky Sports.

The opening Premier League game was a success too as there was a peak audience of 2.7m that watched Aston Villa's goalless draw with Sheffield United and there was an average of 2.3m drawn in across both channels.

The Bundesliga has trailed a blaze since it resumed last month and the Premier League has a lot of catching up to do. And perhaps the most innovative element has been implementing artificial crowd noise during matches. It has worked a treat in Germany's top-flight and it is also making a big splash in the Premier League.

For the City v Arsenal game, 75% of fans watched via Sky Sports Main Event to listen to the artificial crowd noise. If anything, this shows that fans want to have some kind of match day atmosphere rather than looking at banks of empty stadiums and listening to players trading verbal exchanges on the pitch.

The Premier League TV viewing figures will no doubt be broken over the next few weeks. Although the first round of matches have had a pre-season feel about them in terms of tactics that have been adopted and a lack of first-half goals, the players will quickly regain their fitness levels and they will hit their stride soon.

In its new guise, the Premier League has so far shown it has been able to cope without the fans and the artificial crowd noise is a good substitution. While it is not the same as a normal match day atmosphere, the Premier League will continue to feed the insatiable appetite of supporters.

The Premier League should be very encouraged by the early TV viewing figures and the artificial crowd noise has certainly had a big impact. While it may be hard to please everyone, Sky Sports has its finger on the pulse and they should be commended for the good work it has done so far.

 

Written by Charles Perrin

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