Liverpool Top Premier League Lockdown POWA Rankings

Liverpool Top Premier League Lockdown POWA Rankings
DataPOWA has today released a list of the Premier League teams as ranked by POWA index, the data-driven, real-time sports sponsorship valuation engine, during the UK lockdown. Analysis of multiple datasets across digital platforms such as Twitter, Facebook, Instagram, TikTok, YouTube, Google, Bing & Baidu reveal which clubs are leveraging digital and mobile most effectively during the unprecedented pause in sport.

Liverpool outpace Manchester United in the Lockdown Rankings and are starting to mount a challenge to their greatest rivals as the most powerful UK sports team sponsorship property, globally. Their huge fanbase is active on all digital platforms, in anticipation of the return and conclusion of the Premier League season to end the Reds’ thirty-year league title wait.

Chelsea (3rd) pip London rivals Arsenal (4th) on the list, the ‘under new management with one of our own’ factor afforded by Frank Lampard and Mikel Arteta, is translating to positivity among the supporters, even with this season’s differing on-pitch performances.

Speculation surrounding a Saudi Arabia-funded takeover of Newcastle United affords them a lofty 5th place, the ownership situation seemingly reigniting the passion of the Toon Army, even with the accompanying controversy. 

6th position goes to Wolverhampton Wanderers, with the team continuing to engage their supporter base as they battle for the Champions League spots and strive to extend their current Europa League journey.

7th placed Sheffield United have been the surprise package since returning to the top flight after a 12-year absence, and performances under Chris Wilder have won them new followers on social media, and the Blades have continued to grow their audience during the hiatus in live football.

DataPOWA C.E.O. Michael Flynn said: “The Covid-19 lockdown has accelerated the change in the way fans engage with their teams as interactions have moved almost exclusively online and given us some interesting results in POWA index Premier League scores. Liverpool, who have overtaken Manchester United in the UK and are closing in on them globally, have the best performance during lockdown. Chelsea’s outlook looks bright as there’s lots of positivity there. Sheffield United's POWA score during the lockdown shows the importance of Premier League status, and they are capitalising on the opportunity they've earned.”

Premier League and other top global league lockdown rankings are available ‘free to view’ on POWA index here.

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