Lisa Baird named new NWSL commissioner
Baird will take up the position at North America’s top women’s soccer league on 10th March, replacing Amanda Duffy, who stepped down in January to become Executive Vice President of the Orlando Pride, who compete in the competition.
Baird will be responsible for overseeing all operations for the league and NWSL Media, with a focus on growing revenues and audience while elevating the profile of the league globally.
Most recently Chief Marketing Officer at New York Public Radio, Baird spent a decade in the same role at the United States Olympic and Paralympic Committee (USOPC) where she launched the Team USA brand.
The NWSL said Baird’s appointment followed a ‘comprehensive’ recruitment process carried out in conjunction with Nolan Partners.
“We are thrilled to name Lisa as the commissioner of the NWSL,” said Steve Malik, the NWSL’s Executive Committee Chair and North Carolina Courage owner.
“Her impressive background at the forefront of sports and commercial business for some of the most iconic properties worldwide will be instrumental to the future success and growth of the league.”
Baird added: “As a long-time fan of the game and the players, I am excited to be joining the league at this time. The NWSL has tremendous positive momentum and a clear path towards growth.”
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