Lisa Baird named new NWSL commissioner

Lisa Baird named new NWSL commissioner
The National Women’s Soccer League (NWSL) has named Lisa Baird as its new commissioner.

Baird will take up the position at North America’s top women’s soccer league on 10th March, replacing Amanda Duffy, who stepped down in January to become Executive Vice President of the Orlando Pride, who compete in the competition.

Baird will be responsible for overseeing all operations for the league and NWSL Media, with a focus on growing revenues and audience while elevating the profile of the league globally.

Most recently Chief Marketing Officer at New York Public Radio, Baird spent a decade in the same role at the United States Olympic and Paralympic Committee (USOPC) where she launched the Team USA brand.

The NWSL said Baird’s appointment followed a ‘comprehensive’ recruitment process carried out in conjunction with Nolan Partners.

“We are thrilled to name Lisa as the commissioner of the NWSL,” said Steve Malik, the NWSL’s Executive Committee Chair and North Carolina Courage owner.

“Her impressive background at the forefront of sports and commercial business for some of the most iconic properties worldwide will be instrumental to the future success and growth of the league.”

Baird added: “As a long-time fan of the game and the players, I am excited to be joining the league at this time. The NWSL has tremendous positive momentum and a clear path towards growth.”

Related Articles

Share On


The latest commerical details, groundbreaking interviews and industry analysis, free, straight to your inbox.

SoccerExpert Signup

Sign up today to receive the newsletter.

Soccerex Reports

Soccerex 20 under 21

With the increasing value being attributed to young players, this report provides insight into the hottest prospects on the market.

Football Finance

Soccerex Football Finance 100 is an exclusive annual report that compiles a ranking of the world’s most financially powerful clubs.



Follow us on twitter to receive our latest market insight, industry interviews and news about our upcoming events.

Would you like to see Soccerex's content opportunities? Click here