Liga MX outfit Chivas tap StreamAMG for OTT channel relaunch

Liga MX outfit Chivas tap StreamAMG for OTT channel relaunch
Club Deportivo Guadalajara, the Mexican soccer team popularly known as Chivas, have relaunched their over-the-top (OTT) service ChivasTV, offering live matches streams and an expanded catalogue of highlights to their global fanbase.

The rebooted service, facilitated by sports OTT specialists StreamAMG, now includes a full archive of the Liga MX club’s video-on-demand (VOD) content for the first time, as well interviews and original features covering their men’s, women’s and youth teams.

Serving 40 million fans worldwide, the club will leverage StreamAMG’s video solutions to handle live streaming acquisition and delivery, in addition to its VOD content and platform payment management services.

Chivas’ Chief Executive Amaury Vergara said: “I’m very excited with this new partnership because it will help us reach more ChivaHermanos around the world, making us bound with them as one big family.

“StreamAMG are the perfect partner given their experience across football and other sports, and we look forward to working together to provide the best possible experience for our fans.”

StreamAMG’s Chief Executive Hugo Sharman added: “We’re excited to be working with Chivas as our first club partner in Latin America given their history and reputation. Everyone here is looking forward to helping Chivas expand their reach to fans, and increase monetisation through live and on-demand video content.”

It was also recently announced that ChivasTV would also share domestic broadcast rights to the club’s home matches from the Liga MX 2020 Clausura winter season with commercial broadcasters TV Azteca, Televisa and Multimedios. The three broadcasters are paying a combined US$10 million for the six-month Clausura campaign according to Mexican outlet Reforma.

Mexico’s oldest soccer team, Chivas take on FC Juárez on the opening weekend of the 2020 Liga MX season on 12th January.

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