LaLiga draws more than a million viewers for FIFA 20 esports tournament
Nineteen players from Spain’s top-flight took part in the competition on 22nd March, which was streamed live via YouTube, Twitch, the LaLigaSportsTV over-the-top (OTT) platform, as well as on LaLiga’s official social media channels. In terms of linear distribution, LaLiga’s domestic broadcast partner Movistar+ also showed matches on Spanish television, via its Deportes 1 channel, while Eleven Sports also aired the tournament in Belgium and Portugal.
The tournament, launched whilst the soccer season is suspended amid the coronavirus pandemic, saw more than 170,000 viewers tune in as Real Madrid striker Marco Asensio beat Leganés player Aitor Ruibal to claim the title.
The tournament was formed in partnership with Spanish banking group Santander, LaLiga’s title sponsor, as well as EA Sports, the producers of the FIFA 20 title.
LaLiga has said that it is also carrying out further analysis to clarify the tournament’s reach via the #LaLigaSantanderChallenge hashtag, which was shared by influencers, clubs, and players, as well as Movistar and LaLiga’s US broadcast partner, BeIN Sport.
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